Off the Ice
Marketing Services
Your value off the ice should grow with your game on it. We build the brand and bring the partners.

Brand Representation
IBA helps build and manage athlete brands, focusing on maximizing earning potential, strengthening their image, and driving long-term value.
- Brand development
- Content strategy and creation
- Social media management
- NIL and sponsorship deals
- Brand partnerships and endorsements
- Media and public relations
- Reputation management
- Marketing strategy
- Revenue development
- Network access
Partner Categories
Brand outreach focuses on categories that fit hockey players.
- Hydration
- Apparel
- Recovery
- Equipment
Our Work
Client Content
Every signing, debut, and milestone gets a custom graphic built for the player to post. Your news looks professional the moment it breaks.



Representation Is by Application
We review every application personally and accept a limited number of players each season.