Player in a checked suit walking toward the arena

Off the Ice

Marketing Services

Your value off the ice should grow with your game on it. We build the brand and bring the partners.

Player in a maroon suit walking in

Brand Representation

IBA helps build and manage athlete brands, focusing on maximizing earning potential, strengthening their image, and driving long-term value.

  • Brand development
  • Content strategy and creation
  • Social media management
  • NIL and sponsorship deals
  • Brand partnerships and endorsements
  • Media and public relations
  • Reputation management
  • Marketing strategy
  • Revenue development
  • Network access

Partner Categories

Brand outreach focuses on categories that fit hockey players.

  • Hydration
  • Apparel
  • Recovery
  • Equipment
Apply for Representation

Our Work

Client Content

Every signing, debut, and milestone gets a custom graphic built for the player to post. Your news looks professional the moment it breaks.

Ian Pierce signs with the Reading Royals
Signing
Divyne Apollon season debut
Debut
Henry Subramanian 10-0-0 start
Milestone

Representation Is by Application

We review every application personally and accept a limited number of players each season.

Apply for Representation